In the world of Google search, the front page of your website is not your website, it's Google.com. That's where your customer is going to probably start. You likely need a copywriter and content marketer or learn to do it yourself because content is king. You will also need the secrets to create effective web content, combining those skills with a passion for whatever products and services you offer. This is where Barbara Hales can help and she's on this week's Side Hustle City Podcast to explain.
Back in the 1970s, there was still a quota on the number of women admitted to medical school- a drastic difference from the way it is now. It was in a mostly male setting with discrimination against women in the workforce.
After earning a medical degree at Rosalind Franklin Chicago Medical School and training at Kings County Hospital, Brooklyn, New York, she started her private practice in Obstetrics and Gynecology. Barbara was idealistic and hopeful that she could help others but the office was empty and no one knew she was there. So that the community would know that she opened her doors, she joined the Chamber of Commerce. With their permission, Barbara took out a large center ad in the local paper, which merely stated, “The Chamber of Commerce welcomes its newest member” with the services and address. The office phone rang off the hook the next day…lucky for her!
As a thought leader who sees solutions to problems that people are struggling with, she received both an American and international patent for a nursing bib enabling moms to breastfeed privately while in public places. She founded The Medical Strategist, which has been providing results-oriented online copy since 2009.