
Side Hustle City
Step into Side Hustle City, the ultimate podcast for entrepreneurs, creatives, and anyone eager to turn their side hustle into a full-time passion. We bring you real-life stories of resilience, innovation, and success from diverse entrepreneurs who’ve made the leap from side projects to profitable ventures. Whether you're exploring entrepreneurship, looking for business insights, or seeking inspiration to fuel your journey, join us for valuable tips and motivational tales. Transform your passion into a thriving business with Side Hustle City, where dreamers become doers.
Side Hustle City
S3 - Ep29 - J.D. Whitlock: Building a consulting side hustle that leverages your full time job skills
J.D. Whitlock joins us this week on the Side Hustle City podcast and brings a unique perspective. J.D. was able to build a successful consulting side hustle off of what he does at his day job and his part military training.
In his own words:
My day job is CIO at Dayton Children’s, and I have two side hustles (both of which will stay side hustles):
- Whit’s End Consulting which is just me renting out my brain to healthtech vendors and investors about marketing and sales strategy in healthcare IT
- COSEO Internet Marketing which is a small agency focused on local businesses in Dayton
What you will learn:
- Expert network companies (e.g. Guidepoint) and how you can easily build a small consultancy if you have some subject matter expertise that others need
- The success (and cool story behind) Dayton’s Arcade Innovation Hub and how this inspired J.D. to start COSEO
- B2B sales and marketing, what to do and what not to do, and how he re-learned all this with COSEO. (in business networking, old school takes the cake)
- His very atypical entrepreneurial journey (20 years active duty, then worked for other very large organizations, then got around to it)
- LinkedIn advice for personal branding, sales, and company sites
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