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From kindergarten in Northern Kentucky to college at Eastern Michigan University, Lauren Ammon swam her way to state, national, and collegiate conference championships before she finally hung up her suit and goggles and said goodbye to competitive swimming. It was a fun ride and she loved every minute of it, but often struggled to maximize her mindset and emotional state to support her continued performance. She started Performance Reimagined because of Michael Phelps' message during the 2020 Olympics: "Competition is overwhelming. We just want someone to talk to who listens and doesn't want to fix us." That was the eureka moment. Working with athletes is where she belongs. She created Performance Reimagined to support student-athletes to train their minds like they train their bodies; to remove the mental blocks that keep them from their full potential and highest performance on and off the field.

Social links:

https://www.instagram.com/performance_reimagined_/

https://www.linkedin.com/in/laurenammon/

https://www.performancereimagined.com/

In her own words:
17 years in the pool feeling most like myself. 17 years out of the pool and I had no idea who I was. A successful career in HR wasn't it. 2 years as a leadership development and transitions coach wasn't it. Then just days before the 2020 Olympics started I happened to say to myself, "I wonder what it would be like to work with athletes?"

It was the night Simone Biles removed herself from the competition and Katie Ledecky won gold in the 1500m freestyle but did everything in her power to hide her disappointment.

In the midst of this swirl, they interviewed Michael Phelps, "Competing at an elite level is overwhelming. We just want someone we can trust. Someone who will listen and let us be ourselves. Someone who will let us be vulnerable. Someone who doesn't want to fix us."

There it was. The eureka moment. As I sat there, in tears, listening to the most prolific Olympian tell the world, "we have no one who supports us mentally," I knew. I FINALLY knew what was "right" for me.

Supporting current student-athletes to train their minds like they train their bodies; to remove the mental blocks that keep them from their full potential (on and off the field).

We partner to understand what’s standing in the way of optimal performance. Why aren’t you performing at the level you want or know you can? How is your mindset hindering your performance? Even Michael Phelps and Caeleb Dressel have both admitted

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