Have you ever wanted to be an influencer online? Of course you have. Who wouldn't want to get paid just to live your life, post some things and have brands send you money. Sounds like a great side hustle but it's not easy. This is the world Antony Demekhin lives in and has a focus on music rights for the creator space.
Antony is also a classically trained musician, entertainment marketer, entrepreneur, hip-hop head and tech junkie.
He spent more than a decade in advertising and entertainment marketing, working with some of America's biggest ad agencies and creating award-winning marketing campaigns for Coca-Cola, Procter & Gamble, Pfizer Consumer Health (Thermacare, Advil, Robitussin), American Express and Nintendo.
In 2017, he partnered with Grammy-nominated producer Filip Mitrovic to launch Ear Candy Shop, a music production boutique aimed at providing genuine, inspired soundtracks for advertising, television & film.
In 2020, after seeing the demand for high volume low cost music options skyrocket, Filip and he partnered with our tech co-founder Maciej Kurek to build Library X, a self-generating smart music library which combines human musicianship with artificial intelligence to create great sounding music at scale.
Antony still consults as a tech and music marketing specialist, advising innovative early-stage companies and established brands on how to leverage music and culture to create meaningful connections with consumers.
For fun he has been a speaker and jury member at industry events including Digital Music Week, Cannes Lions, Dubai Lynx, Midem and CMJ Marathon.
Join us today to lear nore about the intersection of music, crypto, blockchain technology and the revolution of NFT's on the creator space.